On 18 January, the press conference of the NLC Spring Festival Activities & 2017 press conference was held in the NLC cinema. The NLC delivered Spring Festival culture "Gift Pack" about couplets theme. More than 60 people attended the activity, including Yu Jiannan, deputy director of General Office of the Ministry of Culture, Han Yongjin, NLC director, Chen Li, NLC executive deputy director, Sun Yigang, NLC deputy director, and principals of related departments of the Ministry of Culture and the NLC, and journalists of major media in Beijing.
In his speech, Han Yongjin said, the NLC development pattern was continuously expanding, business was changing quickly, and thus many pieces of vivid and live news came into being, which provided rich news resources for journalists. He hoped that the journalists could grasp the era development connotation, get into the library, and write more excellent news. Librarians and journalists could join hands to make contributions to advocating nationwide reading, promoting national quality, and building a culturally strong country.
In his speech, Yu Jiannan said, the NLC had become a national think tank for serving decision-making of central state organs, a beautiful name card of public culture service, and a big study room of the public. The NLC's publicity work had achieved remarkable results, and General Office of the Ministry of Culture would go on supporting the NLC's publicity work.
In the conference, Chen Li introduced the NLC 2017 Spring Festival series activities. The NLC integrated Spring Festival service resources, formed a "Gift Pack" with couplets activity as the main body, and then delivered excellent cultural resources to local libraries. "Gift Pack" included electronic pictures of three exhibitions about couplets and Spring Festival customs, 6 titles of electronic ancient books on couplets culture, 100 selected couplets, 200 National Library Open Courses, 300 pieces of Wenjin Classic Reading, and so on. As of 18 January, 30 overseas Chinese culture centers and more than 600 libraries from more than 30 provinces, autonomous religions and municipalities have attended the activity.
The NLC introduced Spring Festivals activities in details in manner of press conference, vivid explanation of librarians, interactive quizzes with media, and music performance. Online activities included "Enjoy E-Reading in Spring Festival" of Digital Library Promotion Project, Spring Festival interactive activities via NLC mobile portal, terminal of NLC Mobile Digital Library, Microblog, Wechat, etc. Offline activities included the NLC Spring Festival Customs Exhibition, 2017, special activity of M Subway ▪ Library, non-profitable evening party, NLC directors extending new year greetings, interactive activities with readers in reading rooms, and so on.
Sun Yigang introduced the NLC's news publicity achievements in 2016, and informed the main tasks of news publicity in 2017, including nationwide reading promotion activity of World Reading Day, Sino-British culture exchanges exhibition, launching NLC Audio-visual Service Center, 10th anniversary of Chinese Ancient Books Preservation Plan, and so on. He hoped that the media could actively report the NLC's news.